Inside the Vogue Business x Google Luxury AI Summit: How AI is Reshaping the Future of Fashion & Beauty
Meaningful AI: Vogue Business and Google Luxury AI Summit Photo
This past week, Google’s Paris campus became the epicenter of luxury’s next evolution, as Vogue Business and Google hosted their Luxury AI Summit on February 14th, on the theme of Meaningful AI. A curated crowd of industry insiders—from executives at Coty, L’Oréal, Kering, and Cartier to rising fashion-tech startups—gathered to explore AI’s transformative role in luxury.
This wasn’t just another tech talk—it was a glimpse into the future, where AI is revolutionizing search, personalization, and digital fashion experiences.
Why This Summit Matters Now
AI is no longer an abstract concept for luxury brands—it’s here, it’s powerful, and it’s changing the way brands interact with consumers.
From Google’s next-gen search capabilities to L’Oréal’s beauty tech innovations and Kering’s venture into AI-driven retail, the summit painted a picture of a future where AI enhances creativity, elevates customer experiences, and optimizes business operations.
With Paris Fashion Week just around the corner and AI-generated content making waves in digital fashion, this summit couldn’t have come at a better time.
Key Takeaways: The AI Trends Shaping Luxury Right Now
Search is Getting Smarter (and More Visual)
Forget basic keyword searches—Google’s AI is evolving to understand complex, multi-layered queries. Consumers today aren’t just searching for “red designer bags.” They’re searching for “e-bikes in red that can handle steep hills”—and Google’s AI-powered Gemini 2.0 is one of the tools making sense of it all.
What’s Next?
Circle to Search: AI-powered visual search lets users circle an item in a photo (like a bag or a shoe) to instantly find where to buy it.
Google Lens Expansion: Already handling 20 billion searches per month among Gen Z users, visual search is the new frontier for luxury shopping.
3D Product Spin & Virtual Try-On: Currently available for shoes in the US, this tech is set to expand globally, revolutionizing the online shopping experience.
François Pignol and Aurélie Bié from Google
L’Oréal’s AI Beauty Revolution
L’Oréal is turning beauty tech into a personalized, inclusive experience, as shared by Béatrice Dautzenberg, L'Oréal’s Global Beauty Tech Services & Open Innovation Director. With their AI-driven Beauty Genius, consumers can virtually try on makeup, get customized skincare recommendations, and even analyze their scalp health.
Most game-changing innovation? Their AI-powered shade finder that detects over 20,000 skin tones—leading to a more inclusive beauty industry where missing shades are identified and created.
Next frontier? AI-powered tools for consumers with mobility impairments—ensuring everyone can apply makeup effortlessly.
BéatriceDautzenberg from L'Oréal, interviewed by Anusha Couttigane.
L’Oreal has been using AI technology to bring innovative solutions to inclusivity in the makeup game.
AI-Driven Personalization: From Showrooms to Sales Assistants
Luxury shopping is becoming more personalized than ever—thanks to AI-driven solutions for sales associates and digital clienteling.
AI-powered shopping assistants can now:
Predict what customers want based on past purchases and trends.
Summarize conversations before a client enters the store—so sales associates can offer hyper-personalized recommendations.
Help brands optimize their inventory and production to avoid waste while still meeting demand.
Success Story: Tag Heuer tested AI-powered in-store personalization and saw a 12% increase in foot traffic.
The Future of AI-Generated Fashion & 3D Modeling
Could AI replace traditional fashion campaigns? Not entirely, but it’s already streamlining content creation, thanks to:
A digital fashion studio that can create entire production lines, AI models, and virtual showrooms—all at scale.
Talent agencies can bring their own models into Genera’s system, allowing brands to create AI-generated campaigns featuring real-world models.
A look at Genera’s ai model capabilities, to find models right for your brand. Will this replace the current model as we know it?
Investment in 3D Modeling:
AI-powered 3D scanning is now helping brands digitize their collections.
Startups like Covision Media are working with major luxury houses to bring virtual couture to life.
Ease Your Scheduled Life:
ModaResa is streamlining showroom scheduling and data-collection for more connected ease in scheduling for wholesalers and brands, making fashion travel and connection easier, faster, and more sustainable.
The Kering Approach: AI as a Business & Sustainability Tool
Kering’s Chief Digital Officer, Gregory Boutté, shared how the luxury conglomerate is strategically investing in AI:
AI-powered forecasting helps brands like Gucci predict what to produce, how much, and where to allocate inventory.
Sustainability & AI: Balenciaga is experimenting with leather made from mushrooms—just one of the many tech-forward innovations Kering is betting on.
AI-powered virtual jewelry try-ons are in early stages, but promise to replicate the in-store luxury experience online.
Key Takeaway? AI isn’t just about marketing—it’s about redefining supply chains, reducing waste, and making luxury smarter.
Grégory Boutté from Kering, as interviewed by Laure Guilbault.
What’s Next for AI & Luxury?
With AI’s influence only growing, here’s what’s on the horizon:
VivaTech 2024 in June—expect even more AI breakthroughs to be unveiled in Paris.
More digital fashion crossovers—as AI-generated campaigns and virtual try-ons become mainstream.
Hyper-personalization at scale—AI-powered retail experiences will get even more immersive as brands refine their strategies.
One thing is certain: AI isn’t just a trend—it’s a fundamental shift in how luxury operates. Brands that embrace it now will define the future of fashion.